Plan Next Year’s Retail Growth with Demand Data You Can Act On
When planning next year’s retail expansion, most teams already rely on plenty of data - sales numbers, retailer reports, campaign results, and of course, years of on-the-ground experience.
But as one of our customers recently put it, sometimes it still feels like looking into a crystal ball.
Because while these insights show where sales happen, they rarely reveal where demand isn’t yet met.
That’s exactly where Retail Opportunity Mapping comes in.
Why Great Teams Still Miss Great Opportunities
Even data-savvy consumer brands run into one recurring challenge: their datasets describe the past, not the potential.
Sales reports tell you where your listings perform.
Retailer data shows where you’re already on the shelf.
But none of that tells you where your category is under-served, or where your next listing could perform well.
So despite solid insights, teams can struggle to:
- Build a stronger case for new listings with retailer-ready demand proof
- Prioritize regional activations and trade budgets where demand is highest
- Identify high-potential, under-served regions to inform future expansion
Not because they lack data - but because they lack the right data lens.
What Retail Opportunity Mapping Brings to the Table
Retail Opportunity Mapping by Mapular helps omnichannel brands plan retail growth with confidence.
Instead of starting from scratch or hiring a BI team, brands get a ready-made view of where unmet demand exists — and how that overlaps with their current retail coverage.
The output:
- A visual map that highlights regions with strong consumer potential
- A ranked list of high-opportunity areas for listings or activations
- Retailer-ready materials to back your next negotiation or rollout
Fast. Clear. Insights in under 14 days (typically ~5 days for pilots).
In 3 Simple Steps, You’ll Have Your Growth Map
- Connect your data
- Quick CSV export for a one-off pilot, or API connection for ongoing updates.
- Data inputs we use: Shopify sales, Google Ads, Meta campaigns, Klaviyo engagement, demographic data, and your retailer lists.
- This ensures the analysis reflects your demand signals, not just generic market data.
- We run the analysis
- Our system ingests, processes, and analyzes your data automatically in days.
- Insights in under 14 days (typically ~5 days for pilots).
- Get your growth map
- A ready-to-use Retail Opportunity Map:
- Visual overlay of demand vs. current coverage at ZIP-level.
- Separate overlays (demand + coverage) or a combined demand-to-coverage ratio map, showing both relative gaps and total demand.
- Each map also includes a ranked opportunity list that highlights the most promising regions and retailers to prioritize next.
Format: PDF map and an interactive version for deeper exploration.
Turning Data into Retail Decisions
The real power of this approach is in the decisions they unlock.
- Trade marketing teams use it to plan activations in regions where interest already exists but listings are thin.
- Sales leaders use it to open conversations with retailers who want proof of demand before committing to new shelf space.
- Founders and CMOs use it to prioritize growth markets and justify expansion plans with hard data, not gut feeling.
It’s not about replacing existing data.
It’s about completing the picture.
From “We Think” to “We Know”
Planning retail growth will never be guesswork-free - but it doesn’t have to feel like staring into that crystal ball.
When you can see where demand is rising and where you’re not yet present, every decision — from listing strategy to campaign rollout — becomes faster, clearer, and easier to defend.
Explore how Retail Opportunity Mapping helps brands plan next year’s retail growth with data they can act on:
