Case Studio: KWIO
From D2C to data-driven retail expansion
Industry:
Consumer Goods, Kids Products
Use case:
Retail location & partner selection
Product:
Mapular Opportunity Mapping
The Challenge
KWIO built a successful D2C brand selling learning watches and school backpacks via Shopify and Amazon.
With the launch of their school backpack, one thing became clear:
Parents still buy school backpacks in physical stores.
Entering stationary retail was the logical next step, but KWIO faced a key challenge:
How to decide where to start and which retailers to approach without relying on gut feeling or slow, manual research.
The Approach
KWIO used Mapular to turn existing data into a structured retail expansion strategy. Mapular unified:
E-commerce customer locations and demand hotspots
Marketing performance data from Meta and Google
A long list of ~400 potential retail partners
KWIO used Mapular to turn existing data into a structured retail expansion strategy. Mapular unified:
The hidden Pattern
Demographics alone are not enough.
The decisive insight came from layering online demand and marketing performance on top of classic location data.
This revealed where KWIO products were already resonating and where retail expansion made strategic sense.
The question shifted from “Where could this work?”
to “Where is this already working, and why?”
The Results
Reduced 600 potential retailers to a focused shortlist of 30
Identified regions where online and offline potential overlap
Evaluated retailer inquiries significantly faster
Replaced intuition with explainable, data-backed decisions
Retail expansion became structured, fast, and repeatable.
For KWIO, ROI meant:
Faster decision-making
Higher decision quality
Reduced risk when entering a new sales channel
Mapular turned retail expansion from a blind bet into a controlled, data-driven process.
“Mapular helped us avoid entering retail in blind flight. The decision quality is on a completely different level.”
Expanding like KWIO?
Are you planning to move from online to offline or scale your retail footprint?
We’d love to explore your use case and help you gain clear, data-backed insights for better decision-making.
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Peter Rose
TOG The Office Group
(Germany) GmbH
Kronenstraße 63
10117 Berlin
Germany
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