FAQs
Store Locator
Mapular’s store locator isn’t just a tool for finding stores — it’s a rich data source. It tracks what users search, apply as filters, and where they drop off or convert.
That behavioral data can feed directly into our Mapular consumer analytics tool, helping brands understand customer intent, optimize locations, and improve store-level marketing.
It also works seamlessly across all devices, is fully customizable to your brand, and includes in-app navigation with advanced filtering — delivering both a great user experience and valuable insight.
Super easy! Mapular Store Locator works with Shopify, WordPress, custom CMS, and headless frontends. Whether you're looking for a Shopify store finder, or want a fast store locator plugin for WordPress, Mapular Store Locator helps you launch without heavy IT work.
Yes! Mapular's Store Locator is fully responsive, delivering a seamless mobile shopping experience and guiding customers from mobile search to physical stores.
Absolutely. Our analytics reveal search patterns, filter choices, and drop-offs, helping you identify whitespace for regional growth.
Mapular is fully GDPR-compliant. We never use personally identifiable information — all user data is fully anonymized by design. We work closely with Secjur, our external Data Protection Officer, to ensure every step of our platform meets (and often exceeds) European data protection standards.
By default, your data is securely processed and stored in a certified data center in Germany. For enterprise customers, we also offer flexible deployment options — including private cloud or on-premises hosting — to fit your specific compliance and IT requirements.
Many brands see higher store locator engagement and better retail foot traffic within a few weeks after launch.
Yes! Fonts, map styles, icons, filters — everything can be customized to create a branded, seamless user experience.
Definitely. Start with Store Locator analytics and upgrade into full consumer journey insights, campaign simulation, and store planning tools as you grow.
Yes. Whether you're listing stores, service points, partners, or franchisees, Mapular supports complex location structures and filter logic.
Consumer Analytics for Brands
Mapular helps D2C and consumer brands understand what drives demand and sales across digital and physical channels. It tracks where consumers are searching for your products, which campaigns increase store visits, and how retail partners perform—providing full-funnel visibility and measurable retail ROI.
Mapular attributes online campaigns to real-world store visits — even without POS data. By connecting ad clicks, CRM data, and store locator signals to foot traffic patterns, you’ll see exactly which marketing efforts drive in-store engagement.
Yes. If you sell through retail partners or distributors, Mapular gives you performance visibility across all locations. You can track how your brand performs in each partner’s stores and identify which ones are helping — or hurting — your growth.
Absolutely. Mapular captures first-party demand signals like search behavior, store locator usage, and campaign activity. This helps you see which products are gaining interest, where demand is rising, and where to focus retail support.
Mapular goes beyond impressions and clicks. It links your digital advertising to real-world outcomes by showing which campaigns drive store visits, enabling accurate measurement of retail media ROI and full-funnel attribution.
Mapular integrates with your store locator, CRM, campaign platforms, and third-party mobility and location data. This creates a unified view of online and offline signals to track brand performance across all channels and regions.
Yes. Mapular uses digital twin technology to simulate product launches, promotions, or campaigns before they go live.
Mapular is modular and fast to launch—most brands start seeing insights within days.Integration is simple, requires minimal IT involvement, and works seamlessly with your existing CRM, e-commerce, and marketing platforms.Our team partners with you throughout onboarding, ensuring a smooth setup and fast time-to-value—so you can focus on growing with data-driven insights.
Mapular is fully GDPR-compliant.
We never use personally identifiable information — all user data is fully anonymized by design.
We work closely with Secjur, our external Data Protection Officer, to ensure every step of our platform meets (and often exceeds) European data protection standards.
By default, your data is securely processed and stored in a certified data center in Germany. For enterprise customers, we also offer flexible deployment options — including private cloud or on-premises hosting — to fit your specific compliance and IT requirements.
Consumer Analytics for Retailers
Mapular CA is a retail analytics platform that empowers retail operations, expansion managers, and real estate teams to make smarter, data-driven location decisions. It combines customer demand signals, foot traffic data, demographics, and competitor insights to reduce risk and improve ROI across new and existing store investments.
Yes. Mapular offers a turnkey store locator solution that’s fast to launch and built for analytics. It helps customers find nearby stores and collects valuable first-party data to guide your retail expansion strategy.
Yes. Mapular integrates with your current store locator and adds demand intelligence. It tracks user search behavior, filter usage, and location interest to reveal where customer demand is building.
Mapular combines multiple real-world data sources — including demographic trends, mobility data (foot and vehicle traffic), and competitor locations — to help retailers identify high-potential sites. This reduces uncertainty in store planning and supports data-driven expansion.
A retail digital twin is a data model that simulates how a potential store location will perform. Mapular’s digital twin technology helps forecast key metrics like foot traffic, sales potential, and customer engagement before you sign a lease — reducing the risk of underperforming stores.
Mapular goes beyond POS data by tracking in-store metrics such as footfall, dwell time, visit frequency, and local demand shifts. These insights help you identify underperforming stores and make better-informed optimization decisions.
Yes.
Mapular gives retail teams the data needed to justify strategic decisions like closing, relocating, or remodeling stores. By understanding local market conditions and store-level performance, you can present data-backed recommendations to stakeholders.
Mapular is modular and fast to launch—most retailers start seeing insights within days.Integration is simple, requires minimal IT involvement, and works seamlessly with your existing platforms.Our team partners with you throughout onboarding, ensuring a smooth setup and fast time-to-value—so you can focus on growing with data-driven insights.
Mapular is fully GDPR-compliant.
We never use personally identifiable information — all user data is fully anonymized by design.
We work closely with Secjur, our external Data Protection Officer, to ensure every step of our platform meets (and often exceeds) European data protection standards.
By default, your data is securely processed and stored in a certified data center in Germany. For enterprise customers, we also offer flexible deployment options — including private cloud or on-premises hosting — to fit your specific compliance and IT requirements.
get in touch
Mapular CA is a modular analytics platform for retail and D2C — combining location intelligence and digital twin technology to turn your data into growth.
We’d love to learn about your goals — schedule a quick chat with our team.
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Mapular UG (haftungsbeschränkt)
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TOG The Office Group
(Germany) GmbH
Kronenstraße 63
10117 Berlin
Germany
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