Unify consumer, marketing, and location data to power revenue-driving decisions
A modular analytics platform for retail and D2C brands — unifying location and consumer data into real-time, omnichannel insight.
Your dashboards can tell you what happened — but not where it matters most.
Fragmented Journey
Your data is fragmented across platforms, channels, and teams — making it hard to see the full customer journey.
Blind Attribution
Most analytics tools ignore location — yet that's precisely where consumer behavior and purchasing decisions actually happen.
Costly Uncertainty
Location decisions are high-stakes investments. Without proper intelligence, each new site, expansion, or market entry becomes an expensive gamble.
The result? Attribution is unclear.
Location strategy is risky.
And marketing spend isn’t optimized for impact.
The analytics platform Mapular CA is built for retail and D2C brands
One unified view — Mapular CA combines sales, marketing, and rich location data — including foot traffic, demographics, competitor presence, and customer behavior
Let's you simulate campaigns and store placements before spending the budget
Shows exactly how online engagement turns into store visits and revenue
Delivers real-time, location-based insights you can act on — not just report on
Plug and play with your e-commerce, CRM, and store systems — no heavy IT lift required.
See how customers move from online searches to real-world store visits and purchases — and spot regional demand you didn’t know existed.Track store locator search behavior to predict demand, identify geographic interest, and uncover whitespace for expansion.
Test new store locations, product launches, and marketing strategies — before you spend.
Simulate campaigns and optimize tactics before allocating resources.
Simulate real-world scenarios with a digital twin approach (to forecast sales, foot traffic, and campaign impact.)
Use behavioral insights from store locator analytics to understand cannibalization risk and model smart expansion plans.
How it works
Fast setup. Instant ROI.
Plug and play with your e-commerce, CRM, and store systems — no heavy IT lift required.
Uncover hidden patterns across the full customer journey
See how customers move from online searches to real-world store visits and purchases — and spot regional demand you didn’t know existed.
Track store locator search behavior to predict demand, identify geographic interest, and uncover whitespace for expansion.
Simulate, predict, and optimize with digital twin modeling
Test new store locations, product launches, and marketing strategies — before you spend.
Simulate campaigns and optimize tactics before allocating resources.
Simulate real-world scenarios with a digital twin approach (to forecast sales, foot traffic, and campaign impact.)
Use behavioral insights from store locator analytics to understand cannibalization risk and model smart expansion plans.
From insight to action — Mapular helps turn your location and consumer data into predictable growth.
Reduce marketing waste
More efficient marketing spend — optimize budget allocation by region and avoid wasted impressions
Increase store traffic
Clear attribution across online and offline channels — understand what drives store visits and conversions
See campaign ROI within days
Smarter store placement decisions — plan new locations with real demand signals and behavioral data
Launch new locations with greater accuracy
Faster, more confident decisions — from campaign tweaks to expansion plans, act with data-backed clarity
"We are so excited to work with mapular as our full-service geomarketing partner. The custom store locator map their team built for Black Buffalo is truly the best I've seen in the industry and resulted in immediate ROI in terms of consumer engagement, retail foot traffic, and industry attention. Beyond the consumer-facing store locator map, mapular brings to our team a wealth of analytical knowledge that's helping us make high-level decisions at the retail level where otherwise we would be completely in the dark."
Built for retail and D2C brands expanding their physical footprint — and the teams driving growth.
Growth marketers
tired of attribution guesswork
Strategy and analytics leads
who need data they can trust
Chief Marketing Officers
who want to prove ROI at the next board meeting
Retail operators and sales leaders
optimizing in-store performance with real-time insights
Smarter decisions start when you connect location, consumer behavior, and sales — all in one place.
Trusted by companies leading with data, insight, and innovation.
Analytics Engine
Drive growth today with Location Intelligence
Mapular is a plug-and-play analytics platform for retail and D2C — combining location intelligence and digital twin technology to turn your data into growth.
Purpose-built for commerce
Designed specifically for D2C and retail use cases — not just repurposed BI or GIS tools.
Real-time omnichannel view:
Understand the full customer journey, from online engagement to in-store foot traffic.
Proven ROI
Predictive tools built for action - Simulate campaigns, test store placements, and forecast outcomes before spending budget.
Specialized expertise
Your data is fragmented across platforms, channels, and teams — making it hard to see the full customer journey.
Scalable, modular approach
Scalable, modular approach: Start with store locator insights, grow into full analytics — no heavy IT lift required.
Strong partner network
Trusted by Shopify Plus agencies and other leading commerce solution providers.
FAQs
Multichannel analytics tracks customer activity across separate channels like stores, websites, and social media — but these channels operate in silos. Each touchpoint is measured independently, leading to fragmented data and inconsistent messaging.
Omnichannel analytics, in contrast, unifies data from all touchpoints to deliver a seamless, personalized customer experience. It connects the dots across the entire journey — from online search to in-store purchase — enabling brands to better understand behavior and optimize performance.
Why it matters:
Retail and D2C brands using omnichannel analytics can improve campaign performance, increase conversions, and create more consistent, personalized experiences.
How mapular helps:
Mapular connects foot traffic, search, and sales data into one unified view — enabling smarter decisions across marketing, store performance, and customer engagement.
Mapular’s store locator isn’t just a tool for finding stores — it’s a rich data source. It tracks what users search, apply as filters, and where they drop off or convert.
That behavioral data feeds directly into broader analytics, helping brands understand customer intent, optimize locations, and improve store-level marketing.
It also works seamlessly across all devices, is fully customizable to your brand, and includes in-app navigation with advanced filtering — delivering both a great user experience and valuable insight.
Mapular is modular and fast to launch in a few days. Start with our plug-and-play store locator, then expand into full consumer analytics as your needs grow.
Integration is simple, with minimal IT involvement — and connects easily with your existing CRM, e-commerce, and marketing platforms.
After all, “mapular” combines map and modular for a reason — we’re built to flex and scale with you.
mapular is fully GDPR-compliant. We never use personally identifiable information — all user data is fully anonymized by design.
We work closely with Secjur, our external Data Protection Officer, to ensure every step of our platform meets (and often exceeds) European data protection standards.
By default, your data is securely processed and stored in a certified data center in Germany. For enterprise customers, we also offer flexible deployment options — including private cloud or on-premises hosting — to fit your specific compliance and IT requirements.
Mapular uses foot traffic real-time location signals, visit patterns, and store locator search behavior. It reveals what customers are searching for, where demand exists, and how often searches convert into visits.
This helps brands measure campaign effectiveness, understand store performance, and predict demand across regions — all from a unified dashboard.
Location intelligence turns geospatial data into actionable insights — like where demand is highest, which areas underperform, and how customers move between channels.
Traditional BI tools often ignore location context. Mapular makes it easy to use location data for store placement, hyperlocal marketing, and demand forecasting — without the complexity of GIS systems.
Yes. Mapular combines demographic data, search behavior, and location demand to identify high-potential areas for new store openings.
You can simulate new locations, forecast outcomes, and model ROI by layering in marketing and sales data — reducing risk and making smarter expansion decisions.
Mapular improves ROI by giving you clarity. You’ll attribute marketing spend more accurately, choose better store locations, and make faster decisions based on real-time insights.
Most brands see performance gains in campaigns, store traffic, and demand forecasting within days of launch.
Address
Visit us at our headquarters for a more personal touch.
get in touch
Mapular is a plug-and-play analytics platform for retail and D2C — combining location intelligence and digital twin technology to turn your data into growth.
We’d love to learn about your goals — schedule a quick chat with our team.
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Mapular UG (haftungsbeschränkt)
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Germany
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E-mail: info@mapular.com
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Peter Rose
TOG The Office Group
(Germany) GmbH
Kronenstraße 63
10117 Berlin
Germany
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