The best product at the wrong location won’t sell — mapular helps retail and D2C brands make smarter, revenue-driven location decisions
Whether you're entering physical retail or scaling your presence, mapular helps you optimize store locations, improve marketing ROI, and forecast demand — powered by real-world location and consumer data.
Traditional dashboards show what happened — but not where. Without Location Intelligence, brands risk poor store performance and costly expansion mistakes.
The result?
Missed opportunities
Your customer and store data are scattered — making it impossible to see which regions are winning, and where you're losing ground.
Blind Attribution
Without real-world location data, you can't truly connect online actions to in-store results — leaving foot traffic, conversions, and ROI in the dark.
Risky Expansion
Without location intelligence, every new store opening or market entry becomes a high-risk guess — threatening growth and wasting budget.
mapular Consumer Analytics: Smarter Consumer Analytics, Location Strategy, and Geomarketing — in one platform.
mapular Consumer Analytics integrates your online and offline data — from store locator searches to foot traffic and sales — providing a unified view to drive smarter decisions in marketing, store performance, and expansion.
Test store openings and marketing campaigns virtually — before you commit budget.
See exactly how online engagement drives store visits and revenue.
Why mapular Consumer Analytics?
Make smarter, faster, revenue-driving decisions — with location, consumer, and marketing data in one place.
Spot underperforming stores — and understand why
Predict ROI from store openings, product launches, and campaigns
Optimize marketing spend by region
Understand customer demand by product, channel, and region
All from a real-time, map-based dashboard — ready to power your growth.
What you can expect - Fast Setup. Real Results.
Mapular CA connects your existing data — without heavy IT lift — to power smarter location, marketing, and expansion decisions.
Here’s how it works:
Capture first-party demand
Connect real signals from your store locator, CRM, campaign platforms, and in-store activity — to tap into what your customers actually want and where.
Combine with Location Intelligence
Enrich your internal data with external sources — including foot traffic, competitor mapping, demographics, and regional patterns — to see the full picture.
Act on real-world insight
Spot performance gaps. Optimize marketing and expansion plans. Predict outcomes — and turn location and consumer data into revenue-driving action.
Track store locator search behavior to predict demand, uncover geographic hotspots, and find whitespace for smart expansion.
See how customers move from online searches to real-world store visits and purchases — and unlock hidden regional growth opportunities.
Test new store openings, product launches, and marketing strategies before you spend — using a virtual twin of your real-world business to forecast sales, foot traffic, and campaign impact.
Use behavioral insights from consumer, website and store locator analytics to uncover cannibalization risk and model smarter expansion plans — minimizing costly mistakes.
Why mapular Consumer Analytics?
Make smarter, faster, revenue-driving decisions — with location, consumer, and marketing data in one place.
Spot underperforming stores — and understand why
Predict ROI from store openings, product launches, and campaigns
Optimize marketing spend by region
Understand customer demand by product, channel, and region
All from a real-time, map-based dashboard — ready to power your growth.
What you can expect - Fast Setup. Real Results.
Mapular CA connects your existing data — without heavy IT lift — to power smarter location, marketing, and expansion decisions.
Here’s how it works:
Capture first-party demand
Connect real signals from your store locator, CRM, campaign platforms, and in-store activity — to tap into what your customers actually want and where.
Combine with Location Intelligence
Enrich your internal data with external sources — including foot traffic, competitor mapping, demographics, and regional patterns — to see the full picture.
Act on real-world insight
Spot performance gaps. Optimize marketing and expansion plans. Predict outcomes — and turn location and consumer data into revenue-driving action.
Find hidden demand signals across your full customer journey
Track store locator search behavior to predict demand, uncover geographic hotspots, and find whitespace for smart expansion.
See how customers move from online searches to real-world store visits and purchases — and unlock hidden regional growth opportunities.
Simulate, predict, and optimize with digital twin modeling
Test new store openings, product launches, and marketing strategies before you spend — using a virtual twin of your real-world business to forecast sales, foot traffic, and campaign impact.
Use behavioral insights from consumer, website and store locator analytics to uncover cannibalization risk and model smarter expansion plans — minimizing costly mistakes.
From insight to action — mapular helps turn your location and consumer data into predictable growth.
Reduce marketing waste
Optimize spend by tracking how online actions — like store locator searches — turn into real visits and revenue.
Increase store traffic
Drive more in-store visits by understanding what truly attracts customers across online and offline channels.
See campaign ROI within days
Plan smarter store locations and marketing campaigns — based on real-world demand signals, not guesses.
Launch new locations with greater accuracy
Identify high-potential areas for store expansion — with real demand signals, not assumptions.
"We are so excited to work with mapular as our full-service geomarketing partner. The custom store locator map their team built for Black Buffalo is truly the best I've seen in the industry and resulted in immediate ROI in terms of consumer engagement, retail foot traffic, and industry attention. Beyond the consumer-facing store locator map, mapular brings to our team a wealth of analytical knowledge that's helping us make high-level decisions at the retail level where otherwise we would be completely in the dark."
Built for D2C, FMCG, consumer goods, and retail brands expanding into physical retail
Empowering the teams that drive retail growth.
Growth marketers
tired of attribution guesswork
Strategy and analytics leads
who need real, actionable insight — not just gut feeling.
Chief Marketing Officers
who want to prove ROI at the next board meeting
Retail operators and sales leaders
optimizing in-store performance with real-time insights
Know where to open next.
Know why your store is performing. Know how to grow.
Trusted by companies leading with data, insight, and innovation.
Analytics Engine
Drive growth today with Location Intelligence
mapular is a modular analytics platform for retail and D2C — combining location intelligence and digital twin technology to turn your data into growth.
Why leading retail & D2C teams choose mapular
Built for retail and D2C
We’re purpose-built for retail, D2C, FMCG, and consumer goods brands — not just repurposed BI or GIS tools. Every feature solves real-world business challenges, from store performance to expansion strategy.
Real-time omnichannel view
See the full customer journey — from online clicks to in-store visits — and connect the dots across every channel.
Predictable, proven ROI
Simulate store placements and campaigns before you spend. No more gut-based decisions — just data-backed moves that drive real growth.
Specialized expertise
Your data is fragmented across platforms, channels, and teams — making it hard to see the full customer journey.
Scalable, modular approach
Start simple — with store locator insights — and grow into advanced analytics, campaign simulation, and site planning tools. No heavy IT lift needed.
Strong partner network
Trusted by Shopify Plus agencies and other leading commerce solution providers.
At mapular, we turn digital signals into real-world retail insights - GDPR compliant.
Founded by a team of geospatial experts, we help brands like yours connect digital demand with in-store performance - and understand where it converts offline.
FAQs
Multichannel analytics tracks customer activity across separate channels like stores, websites, and social media — but these channels operate in silos. Each touchpoint is measured independently, leading to fragmented data and inconsistent messaging.
Omnichannel analytics, in contrast, unifies data from all touchpoints to deliver a seamless, personalized customer experience. It connects the dots across the entire journey — from online search to in-store purchase — enabling brands to better understand behavior and optimize performance.
Why it matters:
Retail and D2C brands using omnichannel analytics can improve campaign performance, increase conversions, and create more consistent, personalized experiences.
How mapular helps:
Mapular connects foot traffic, search, and sales data into one unified view — enabling smarter decisions across marketing, store performance, and customer engagement.
Mapular’s store locator isn’t just a tool for finding stores — it’s a rich data source. It tracks what users search, apply as filters, and where they drop off or convert.
That behavioral data feeds directly into broader analytics, helping brands understand customer intent, optimize locations, and improve store-level marketing.
It also works seamlessly across all devices, is fully customizable to your brand, and includes in-app navigation with advanced filtering — delivering both a great user experience and valuable insight.
Mapular is modular and fast to launch in a few days. Start with our plug-and-play store locator, then expand into full consumer analytics as your needs grow.
Integration is simple, with minimal IT involvement — and connects easily with your existing CRM, e-commerce, and marketing platforms.
After all, “mapular” combines map and modular for a reason — we’re built to flex and scale with you.
mapular is fully GDPR-compliant. We never use personally identifiable information — all user data is fully anonymized by design.
We work closely with Secjur, our external Data Protection Officer, to ensure every step of our platform meets (and often exceeds) European data protection standards.
By default, your data is securely processed and stored in a certified data center in Germany. For enterprise customers, we also offer flexible deployment options — including private cloud or on-premises hosting — to fit your specific compliance and IT requirements.
Mapular uses foot traffic real-time location signals, visit patterns, and store locator search behavior. It reveals what customers are searching for, where demand exists, and how often searches convert into visits.
This helps brands measure campaign effectiveness, understand store performance, and predict demand across regions — all from a unified dashboard.
Location intelligence turns geospatial data into actionable insights — like where demand is highest, which areas underperform, and how customers move between channels.
Traditional BI tools often ignore location context. Mapular makes it easy to use location data for store placement, hyperlocal marketing, and demand forecasting — without the complexity of GIS systems.
Yes. Mapular combines demographic data, search behavior, and location demand to identify high-potential areas for new store openings.
You can simulate new locations, forecast outcomes, and model ROI by layering in marketing and sales data — reducing risk and making smarter expansion decisions.
Mapular improves ROI by giving you clarity. You’ll attribute marketing spend more accurately, choose better store locations, and make faster decisions based on real-time insights.
Most brands see performance gains in campaigns, store traffic, and demand forecasting within days of launch.
Address
Visit us at our headquarters for a more personal touch.
get in touch
mapular CA is a modular analytics platform for retail and D2C — combining location intelligence and digital twin technology to turn your data into growth.
We’d love to learn about your goals — schedule a quick chat with our team.
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TOG The Office Group
(Germany) GmbH
Kronenstraße 63
10117 Berlin
Germany
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